Kevin Denee, an executive consultant for Eyedeal Graphics, has recently become content marketing certified. This new certification makes Kevin an even more valuable team player for our highly successful graphic and web design agency.
HubSpot Marketing Certification Course
HubSpot offers an online content marketing certification course that provides users with an overview of how to become a more knowledgeable and effective content marketer. The course is available to all, and Kevin took advantage of the opportunity to expand his skillset. Throughout the course, he learned essential information about storytelling, SEO and marketing online. Some of the subjects covered in the course included:
- Storytelling
- Building a framework for content creation
- Figuring out a long-term content strategy
- Generating ideas for your content
- Creating engaging blogs people love to read and share
- Repurposing old content
- Building a successful video marketing strategy
- Promoting content effectively
- Establishing a guest blogging strategy
- Creating pillar pages and topic clusters
- Analyzing your content
Kevin spent more than 6 hours learning all about content marketing and how to utilize it effectively. After completing the course, he has become a stronger and more creative marketer.
How Content Marketing Can Help Your Business
No matter what industry you work in, you can always use the help of someone who knows how to leverage content marketing in effective ways. Content marketing is an ever-evolving term that includes the development and sharing of any online material that fosters interest in a product or brand. Different forms of content marketing include:
- Video
- eBooks
- Blogs
- Infographics
- Checklists
- Whitepapers
- Podcasts
- Emails
- Courses
- Quizzes
- Webinars
- Social media posts
The list goes on and on. The primary goals of this type of marketing are to build brand awareness, guide customers along the buyer’s journey, encourage engagement and build relationships, drive traffic to web pages, and generate backlinks and social shares. When all of these goals are met, the end result is increased service to your customers, which is what every business owner desires.
Content marketing is constantly changing. This can be good or bad for your business, depending on how adept you are at evolving your own marketing techniques to keep up with the latest trends. If you can’t keep up on your own, don’t worry. You can always hire someone who is on the cusp of content marketing advances.
Contact Us
Though online marketing is taking the world by storm, you shouldn’t neglect physical forms of advertising, which include signage, brochures, business cars and sellsheets. Eyedeal Graphics can provide you with durable, high-quality print designs. We can also design and develop a website and/or logo that you and your target audience will love. To get started, contact us today.
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