What Not to Forget About Your Website Redesign: Top Tips From Expert Website Designers

When redesigning a website for your business, you want it to serve its purpose well. There are currently about 5.44 billion people worldwide who use the Internet.

If you want your website to be successful, it needs to be high quality and provide users with what they need. A lot goes into building a successful website, and it’s important to understand the various elements needed.

It can be a good idea to work with a professional web design company as they have the experience and expertise to redesign your website and make it as good as it can be.

Keep reading through this website redesign checklist for some of the best tips on redesigning your site.

Start by Setting Your Goals

Before you do anything, you should set clear goals. These will help you develop a plan and will guide every decision you make.

It’s important for these goals to be realistic so you can actually attain them. They should also be specific so you know what you’re aiming for.

For example, if you want to boost organic traffic, the goal “increase organic traffic” is too vague. You could instead set a goal to “increase organic traffic by 60% within 12 months”. This gives you a target to reach along with a set timeframe.

You can then build a strategy with your goals in mind. If you find that at some point you’re not on track, you can adjust your strategy and make improvements.

Define Your Budget

If you really want to build a great website, you should be prepared to invest in it. With that in mind, the cost of a website redesign can vary greatly. You need to define a budget early on so you know what you can afford.

With this budget, you can then talk to different web designers. Let them know what you’re trying to achieve and what your budget is. They’ll then be able to let you know what they can do.

It’s important to note that larger companies with more experience will likely cost more. Conversely, independent designers who are new to the industry are likely to charge less. Knowing how much you can spend will help you decide on the type of service to go with.

Earn the Trust of Your Audience

Building trust with your audience is one of the most important things you can do. As many as 81% of consumers will only buy from a brand they trust.

Make sure your website tells users exactly what you do and why. Being transparent can help build trust and give people a clearer view of your company.

This starts with an informative ‘About Us’ page. It can be a good idea to share your brand’s values and visions to show you’re more than just a company. Telling your brand story will also go a long way towards building trust.

Make Your Website Unique

To get ahead of the competition, you need to show people that your business is different from others in your industry. You can do this by highlighting things that are unique about your brand.

It’s also important to catch the attention of users straight away, as some may leave your site after a matter of seconds if they don’t like the look of it. A well-designed custom website stands out, and you can achieve this using unique layouts and design styles.

Website competitor analysis will give you an idea of what other companies in your industry are doing and how well their approaches are working. You can then gain inspiration and figure out what to avoid. Implement this into your content strategy so you can keep producing quality content that sets you apart from the competition.

Implement SEO Fundamentals

SEO is vital for any website. It can take some time, but it’s one of the best ways to bring in more organic traffic. Make sure you optimize your site for Google and other search engines to improve your search engine ranking.

Some areas to focus on are:

  • Keyword research
  • Quality content
  • Website speed
  • Responsive design
  • Titles and meta descriptions
  • Backlinks
  • Image alt text
  • Security

All of this will help put your brand in front of more people. Certain elements can also improve the user experience, which will encourage users to come back to your site.

Optimize Your Landing Pages

When used correctly, landing pages can have a huge impact on the success of marketing campaigns. PPC ads, inbound marketing content, email promotions, and more should lead to quality landing pages.

It’s good if you have a system in place that allows you to quickly create and customize landing pages. This will help you ensure they’re always optimized for the goals of your campaigns.

Always test these before launching them to make sure they work. Testing a website is crucial, as visitors are likely to leave quickly if they run into any unexpected issues.

Use Analytics

Building a website is one thing, but no matter how good you might think it is, you can only truly know by analyzing it. There are various website metrics that you should monitor to see how your site is performing. These can include things like:

  • Page views
  • Conversion rate
  • Pages per session
  • Bounce rate
  • Average time on page
  • Top pages
  • Average session duration
  • New visitor sessions
  • Returning visitor sessions
  • Traffic sources
  • Social referrals
  • Device type
  • Exit rate

By monitoring different metrics, you can see how things are playing out. This gives you a clearer idea of what adjustments you can make to improve your website.

It’s unrealistic to monitor all metrics, so you should pick the ones that are the most important for you based on your business goals. You can then focus your resources accordingly.

Making Use of This Website Redesign Checklist

Your website can be one of your most important business tools, and using this website redesign checklist will help you build one that drives the results you’re after. This can all be very difficult, so it’s often best to work with a professional web design company like Eyedeal Creative.

Beyond web design, Eyedeal Creative offers a full range of digital services including SEO, analytics, website maintenance, brand development, app development, and more. Take a look at our website development page to see more about how we can help your business.

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